Moscow launches official city merch line

Now there’s a new way to take a piece of Moscow home. The city has launched its first official merch line — stylish, practical souvenirs perfect for international visitors looking for a meaningful reminder of their trip. The line includes hoodies, T-shirts, reusable bottles, eco bags, notebooks, keychains, and more.

The first sales points have opened in high-footfall areas, including "Green Market" on Bolotnaya Square and the "Samovar" pavilion on Arbat Street, both part of the Summer in Moscow festival. You may also find merch in some Tourist Information Centers, such as the ones located on Tverskaya square and Bolshaya Dmitrovka Street, 21/7.

The city aims to set a new standard for urban souvenirs — not just keepsakes, but everyday items that match the identity of a modern, vibrant capital. New products will be added throughout the season, giving visitors fresh ideas for memorable gifts.

Moscow is also developing its food souvenir scene. The official Moscow Tea blend — launched after last year’s Moscow Tea Time project — is available at 350+ locations. Over 11,000 tins have already been sold, and more than 60,000 cups of the city’s signature tea served in cafés and restaurants.