Made in Moscow
From Moscow Tea to local fashion and lifestyle brands. All the best — made in Moscow!
In Moscow, the city can be tasted, worn and taken home. From signature tea and sweets to fashion and lifestyle goods, explore the city’s key projects and find out where to look for memorable local products and design.
Moscow's Merch
The first exclusive line of souvenir merch — a stylish collection featuring vibrant, memorable designs. The core collection offers simple, versatile essentials: clothes, accessories and everyday items such as notebooks, keychains and cardholders. Made from quality materials and designed for all seasons, these pieces suit people of all ages and walks of life.
Discover Moscow Tea!
For centuries, tea has symbolized hospitality, heartfelt conversations, and family gatherings. Today, this tradition lives on through special tea sets served in Moscow's finest restaurants and hotels. The "Moscow Tea Time" set is a unique culinary experience featuring artisanal tea blends, signature desserts, and pastries. The "Moscow Tea Time" set offers a taste of traditional Moscow hospitality.
"Moscow Tea" — a new symbol of the capital’s taste — is a black loose-leaf blend with currants, rose petals, orange, and saffron, rich in flavor and aroma.
Moscow Tea Time: Summer Season 2026
From 30 May to 6 September 2026, Moscow Tea Time project invites you to explore the city’s tea culture across dozens of locations. Sip the signature Moscow tea blend at the Candy Box Pavilion on New Arbat, enjoy a quiet break in museum‑reserves like Izmailovo park or Tsaritsyno, grab an open‑air buffet tea on Chistoprudny or Pokrovskiy Boulevard, and celebrate cold tea at the Moscow Ice Tea festival with over 500 cafés and restaurants. Plus, don’t miss the Tea Rave electronic music parties on Bolotnaya Square (27 June and 15 August).
"Moskva" Cake
Created in 2015 by leading Moscow confectioners, the "Moskva" cake quickly became a modern classic. Though the city has existed for nearly nine centuries, it had never had a signature dessert — until this rich, nut-based creation came along.
The cake features layers of hazelnut meringue and a smooth, buttery filling enriched with sweetened condensed milk, ground hazelnuts, and a touch of cognac. It’s finished with white chocolate and a glossy red glaze — elegant, eye-catching, and unmistakably Moscow.
You’ll find it in pastry shops and cafés, such as Shocoladnitsa, across the city, or packaged for gifting at gourmet food stores and souvenir counters.
"Moskva" Candies
Meet "Moskva" candies — delicate milk chocolate confections filled with soft caramel and airy soufflé. Elegant and indulgent, they’re a sweet extension of the city’s edible identity. Following the success of the signature cake, Moscow city authorities introduced these candies as another tasty souvenir for visitors to take home.
The packaging is just as thoughtful as the treat itself, featuring illustrations of iconic city landmarks like the Kremlin and the monument to Yuri Dolgorukiy, the city’s legendary founder.
Perfect as gifts — or for enjoying on the way to your next stop — these candies turn a moment of sweetness into a memory of Moscow.
Moscow launches signature ice cream
Moscow’s tourist brand has taken a delicious new turn with the launch of its official ice cream, “Moskva” (Moscow). The initiative marks the latest chapter in the city’s strategy of blending local traditions with memorable travel experiences — all under the campaign motto: “Moscow has impeccable taste.”
Moscow’s Summer Pavilions: What to Buy
Summer in Moscow is a whirlwind of flavours, colours, and hidden gems. Seven unusual Made in Moscow art pavilions have bloomed in the city centre. Each one is a story of its own: from handmade toys to seasonal smoothies, from capital-themed merch to ice cream with a special summer flavour. Find a comfortable spot, take notes, and start your route. Summer has only just begun!
